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The International Fashion Fairs Madrid

The article deals with the city of Madrid, and the international Fashion Fair which occurs twice in Madrid during the year. Perfectsuntravel.com provides accommodation in Madrid.

 

By http://www.perfectsuntravel.com    -

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A model displays on the numbers below were created by Spanish designer Agatha Ruiz de la Prada [ as per to your left ].

 
 
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(Source: China Daily) Editor: Jenny Du
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The International Fashion Fair Madrid will take place two times from 16th to 18th February 2007 and from 30th August to 2nd September 2007. It is the second most important clothing trade fair in Europe bringing together more than 32.000 professionals mostly from Europe and America. Last year there were 1,125 exhibitors from 33 different countries. Manufacturers, wholesalers and importers present the latest fashion trends on more than 39,000m2 exhibition space.

Nowadays, Madrid is a vast, predominantly modern city with a population of some four million and growing. The city has a great architectural interest, and many museums of Art (El Prado, Reina Sofia).


If you intend to spend some days in Madrid, the online booking agency www.perfectsuntravel.com offers accommodation in Madrid: from hotels in Madrid to apartments from different categories. PerfectSunTravel.com is an evolution of 10 years of work in the tourism business. With the expanding business of Internet, and especially of travel business on line, Perfectsuntravel.com has invested time and its knowledge to create an exceptional on-line accommodation booking service all over Spain and Europe.

Once the accommodation in Madrid has been booked, customers receive their confirmation via email and SMS text message in just a few clicks! The payment is protected and secure. www.perfectsuntravel.com provides the most trendy and successful destinations in Spain: More than 270 hotels in la Costa del Sol, 280 hotels in Costa Brava. www.perfectsuntravel.com wants customers they enjoy their holiday, this is why they provides a wide choice of accommodation.In case of request, the phone support is also available from the www.perfectsuntravel.com staff Monday to Friday, from 9 am to 7pm.

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whats ____happening

Spain will, for the first time, be standardizing its clothing for women. Seems until now, it was something of a crapshoot when shopping for a blouse in, say, Barcelona — where as BBC News points out today, a European size 40 in one shop (roughly a size 10 in the United States) could mean something completely different in another.

(Note, as many readers have pointed out, that converting from one size system to another is an inexact science, and often depends on the yardstick of the beholder.)

Even in the same store, women in Spain were typically forced to eyeball items labeled with wildly different sizes, take a handful of them to the dressing room, and hope for the best, rendering the “sizes” all but meaningless.

No more. From BBC News:

But by 2008 those days could be over. Spain’s biggest fashion retailers have bowed to government pressure to standardize their sizes and reflect the real size of Spain’s growing population.

Under new regulations, a size 40 garment in one store will need to be at least roughly comparable to a size 40 in another shop.

The size standardization is accompanied by a push to scrap the nation’s rail-thin window mannequins in exchange for models that are at least a European size 38, ideally 40 — which roughly corresponds to a size 8-10 (depending on the measure you use) in the United States.

(Note Heather’s insightful comment below for a word on “vanity sizing” and the downward migration of size labels in the U.S.)

The Age newspaper in Australia reports that retailers also agreed to begin regularly stocking sizes at the upper end of the spectrum — something most shops don’t currently do, apparently.

The news from Spain — which also took the aggressive step last year of banning what are known as “size-zero” models from fashion shows in Madrid last year — comes the same week that four major fashion powerhouses in the United States, France, Italy and Britain agreed to address growing concern over the industry’s use of “ultra-thin” models.

Or at least to talk about addressing it.

The four industry groups — France’s Federation de la Couture, La Camera Nazionale della Moda Italiana, the Council of Fashion Designers of America and the British Fashion Council — met for talks on the topic in Paris on Wednesday.

Beyond agreeing that “all actors concerned must get involved in the matter of information,” whatever that statement from the French contingent means, however, it was unclear what the fashion industry groups were prepared to do. And it certainly seems that super-super-thin bodies are not easy for the industry to give up.

From Reuters:

The head of the French fashion federation, Didier Grumbach, said earlier this week Paris would not take extra measures to ban ultra-skinny models from catwalks because its rules on their health were already strict.

“We must be attentive and inform young women but not regulate even more,” Grumbach said on the sidelines of an haute couture show in Paris Monday.

France’s health minister has said he wants a working group to assess the impact that images of skinny models have on young women.

The fashion world has been debating the issue of ultra-thin models, with many designers and models shrugging off concern that they encourage eating disorders in girls and young women.

New guidelines were developed earlier this month in advance of New York’s big shows this fall. They included some scheduling shifts to help models get more sleep, urging designers to identify models with eating disorders, and more nutritious backstage catering.

But it all fell short of body-mass requirements for models that are starting to take root in places like Madrid. Late last year, the regional government of Milan — which essentially controls the major fashion shows in Italy — established body-mass requirements that force models to hew to World Health Organization standards for their heights.

And of course, much of the problem was brought into stark relief last year with the death of a 21-year-old Brazilan model Ana Carolina Reston, who died of apparent anorexia. Ms. Reston, 5-ft. 8-inches, weighed just 88 lbs. when she died, according to reports.

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