London Fashions Week 2011
London Fashions Week 2011

LONDON SHOW ROOMS INITIATIVE EXPANDS TO LA AND HONG KONG The British Fashion Council (BFC) today announces plans to expand its international showcasing initiative, LONDON show ROOMS. In October 2011, LONDON show ROOMS will take a selection of London‟s design talent to Los Angeles and Hong Kong for the first time, building on the success of this initiative in Paris and New York. LONDON show ROOMS is supported by Sarah Mower, BFC Ambassador for Emerging Talent.

LONDON show ROOMS LA will take place 17th – 19th October, giving west coast buyers, and press the opportunity to view the collections and the designers the opportunity to expand in this market. LONDON show ROOMS Hong Kong will take place 31st October – 1st November, 2011 with Li & Fung joining as official sponsor. The decision to showcase in Hong Kong supports the China Britain Fashion Alliance, established July 2011, an initiative between the BFC, the Beijing International Brand Management Centre and the China-Britain Business Council to promote British Fashion in China. Designers participating in LA and Hong Kong are previous Fashion Forward alumni and BFC/Vogue Designer Fashion Fund shortlist and British Fashion Awards Menswear and Accessory Designers of the Year 2010.

Paris and New York showcases designers who have received NEWGEN, Fashion Forward and Fashion East support. Caroline Rush, CEO of the British Fashion Council, commented “LONDON show ROOMS has become an essential initiative to promote British talent internationally and help designers develop their businesses through directly networking and working with media, retailers and the broader fashion industry in each region. We are delighted to take this initiative to LA and Hong Kong.”

LONDON show ROOMS Spring/Summer 2012 key dates

PARIS Thursday 29th September - Thursday 6th October 2011 | 9am - 7pm New venue for spring/summer 2012 Le Loft, Impasse Guéménée, 3 Cour Bérard, off rue Saint Antoine 28, 75004 Paris (4eme) NEW YORK In Partnership with Centre for Fashion Enterprise 9- 10 November 2011 Penthouse Lofts, Soho Grand, 310 West Broadway, New York, NY 10013 +001 (212) 965 3000 LOS ANGELES 17 – 19 October 2011 venue tbc HONG KONG 31 October – 1 November 2011 venue tbc For the latest information and updates on LONDON show ROOMS and full list and biographies of the designers showcasing, please visit: - ENDS - For press enquiries please contact: Kimberly Carroll / Will Rowley, British Fashion Council Tel: +44 (0) 20 7759 1987 / +44 (0) 20 7759 1968 / For information on LONDON show ROOMS and buyers enquiries please contact: Barbara Grispini, British Fashion Council Tel: +44 (0) 7765 000 224 Editors Notes 1. The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at college level and extending to talent identification, business support and showcasing schemes to help British designer businesses develop their profiles and business globally and promote British fashion and its influential role in Creative Britain and Creative London. The BFC Colleges Council offers support to students through its MA Scholarship, links with industry through Design Competitions and Graduate Preview Day. Talent identification and business support schemes include Estethica; BFC/Elle Talent Launch Pad; NEWGEN sponsored by Topshop and NEWGEN MEN sponsored by Topman; Fashion Forward sponsored by Coutts & Co and the BFC/Vogue Designer Fashion Fund. Showcasing initiatives include London Fashion Week, LONDON show ROOMS and the BFC/Bazaar Fashion Arts Foundation. The British Fashion Awards are the annual celebration of excellence in the fashion industry and will be held on November 28th November 2011. 2. The LONDON show ROOMS is a British Fashion Council project aimed at boosting British designers exports. It is co-curated and managed by Anna Orsini and Barbara Grispini for the British Fashion Council with the support of Sarah Mower, the BFC‟s Ambassador for Emerging Talent, and the European Regional Development Fund. 3. LONDON show ROOMS was established in 2008 in Paris. In October 2010, LONDON show ROOMS debuted in New York at the official sponsor hotel, the Soho Grand, and the following season in June saw the launch of LONDON show ROOMS MEN in Paris. 4. The LONDON show ROOMS form part of a project which supports international showcasing for British designers, included in BFC sponsorship schemes, and which is part-financed by the GLA‟s European Regional Development Fund Programme 2007-2013. The project has secured £743,000 of European Union funding from July 2011 – June 2013. 5. LONDON show ROOMS is supported by UK Trade & Investment (UKTI). UK Trade & Investment, the Government department that helps UK-based companies succeed in the global economy, supports the UK‟s cutting edge fashion industry by helping companies grow their business internationally. UK designers export over two thirds of the clothing they produce, and the UK footwear industry sells over 90 per cent of its production around the world. Through expert guidance and key event support, UKTI is well-placed to help maximise the international trade potential of the fashion sector. A dedicated team in London provides expert advice to over 500 London based fashion companies per year, from small designers to large retail brands, as well as clinics, workshops, market visits and financial support to access overseas exhibitions. UKTI assists the BFC and UKFT on a number on key events both in the UK and abroad and runs a number of programmes for new and experienced exporters. Visit 6. NEWGEN supported by Topshop was established in 1993 by the BFC to provide a promotional launch pad for young designers. Since its inception it has grown into the most internationally recognised talent identification scheme in the UK fashion industry. „NEWGEN has supported many great British designers including Alexander McQueen, Matthew Williamson, Julien Macdonald, Boudicca, and more recently Giles, Jonathan Saunders, Christopher Kane, Marios Schwab, Mary Katrantzou. Peter Pilotto, Meadham Kirchhoff. Topshop has been the sponsor of NEWGEN since 2002. 7. The BFC/Vogue Designer Fashion Fund was set up as part of the BFC‟s 25th anniversary legacy programme and is supported by Aquascutum, Burberry, Clothing at Tesco, Debenhams, Harrods, House of Fraser, HSBC, Jaeger, LF Europe, Marks & Spencer, Paul Smith, Toni & Guy, Topshop, Vogue and Westfield Shopping Towns 8. London show Rooms New York is held in partnership with the Centre for Fashion Enterprise