CIFFKIDS, bringing the most enthusiastic exhibitors of children’s fashion together, takes place parallel to Europe’s
leading fashion fair, Copenhagen International Fashion Fair (CIFF) this August at the Bella Center in Copenhagen.
Bettina Randazzo, CIFFKIDS Project Manager said, “CIFFKIDS has become one of the biggest Children's fairs in Europe,
and the fair is continuing to grow each season. Many international brands have now chosen to present their collections
in Copenhagen for the European market.”
“This means CIFFKIDS is now on an international level, where
the amount of exhibitors and visitors from many countries in Europe, and indeed across the world, is getting higher every
year” Bettina added.
For the second season, CIFFKIDS have chosen to work in association with London based global
fashion intelligence service, Mudpie Trends, to create the SS/08 trends for their CIFFKIDS Trend Catwalk Show.
Mudpie have exclusively developed 4 trends – Natural Structures, Nu Authentics, Sustainability and Old World Explorer
– based on the themes in Mudpie’s best selling SS/08 trend books together with their exciting new online service
www.mpdclick.com. The presentation will explore four stories, helping to guide and inspire the retailer when selecting and buying for the
Bettina said, “In order to maintain the high level of fashion and trends expected by attendees at CIFFKIDS,
we have chosen to work together with the reputable UK based kid’s trend bureau Mudpie. We are extremely happy
to be using their expert trend consultancy for the second season running and we are very excited about the four new trends
they have developed for our SS/08 show. The themes will be used by stylist Iben Leth, who is responsible for the CIFFKIDS
Mudpie Trends is well established across Scandinavia, with agents pej Gruppen in Denmark and Norway, and Colourhouse in
Sweden. Mudpie also publish the online fashion portal mpdclick.com, which specialises in children’s and youth
fashion and lifestyle trends. For a free trial, please go to www.mpdclick.com.
Fiona Jenvey CEO of Mudpie Design said: “As a kids and teen trend specialist, we are pleased to have the opportunity
of developing our relationship further with CIFFKIDS. We already provide trend information to other key shows and specialist
kids publications like Bambini Collezioni, and for Trend seminars here in Denmark and Norway at pej Gruppen. Trend Seminars
and international trend knowledge is vital for success in the competitive retail environment and we are very happy to contribute
with our expertise to this effect.”
CIFFKIDS will take place at the Bella Center, Copenhagen, from the 9-12 August. The Kids Trend Catwalk Show will be held
daily at 2pm on the CIFFKIDS stage in Hall H. The Mudpie trend boards are available within the CIFFKIDS show guide and to
download at www.ciffkids.dk.
You can also visit Mudpie and mpdclick at the Bella Center on stand H-058D.